A new paradigm in Purity, Quality and Bioavailability

The Pure Essentials Story

Virtually everyone needs vitamin and mineral supplements. Environmental pollution and poor diet have increased our need for nutrients at the same time that intensive farming, depleted soils and processed foods have reduced the nutrient content of food. A national diet survey by the U.S Department of Agriculture showed that none of the 21,500 people tested were obtaining the RDA (Recommended Dietary Allowance) for all the common nutrients measured. Previous studies showed the same thing, that most Americans are deficient in one or more essential vitamins and minerals. Even more striking is the inadequacy of RDA standards, since these levels are only the amount required to prevent malnutrition-related disease. 

These are bold statements. While unfamiliar to many, these are what the facts relate. Other studies by eminent scientists reveal that, to maintain optimum health, much more than the RDA is needed. The amount needed to restore health is still much higher. Chronic deficiency in even one of the 50+ required nutrients sets the stage for disease. Required nutrients are those which our bodies do not produce on their own and must be taken in from what we consume. Nutritional deficiency is a major reason 2 out of 3 Americans have a chronic disease. Unfortunately, even those currently taking traditional vitamin and mineral supplements may still not be getting the nutrition their bodies need to function optimally. 

Fortunately, PURE ESSENTIALS has a solution. Our unique formulae and delivery system will change the way you think about nutritional enhancement. Reaching optimal health from vitamin pills is no easy task. The two most important criteria for vitamin and mineral supplements are safety and absorption. Unfortunately, most vitamins fail to meet these simple criteria because their bioavailability is limited and the ingredients are not pure enough, and in some cases, actually harmful. Very few products in the world excel at meeting this gold standard. PURE ESSENTIALS is one of them. Our results speak for themselves. Our technologically advanced and carefully formulated product line, rigorously tested and vetted by a team of world-class doctors and scientists, represents a whole new class of fully active essential minerals and nutrients - a new breakthrough in human nutrition. 

our values

POTENCY

Every Pure Essentials product provides 100% potency and activity  for its entire shelf life.

PURITY

Every ingredient used in a Pure Essentials product is pharmaceutical-grade or better.

BIO-AVAILABILITY

Every product is activated with the same transporters that are used by nature and in food to ensure full bioavailability.

DISGESTABILITY

All Pure Essentials products dissolve rapidly (usually within 20 minutes), eliminating digestive irritation often found with other brands.

SAFETY

Pure Essentials contain no hidden ingredients. Every product is free of citrus, MSG, wheat/gluten, corn/zein/starch, yeast, soy, sulfate, phosphates (other than coenzymes), and preservatives.

SUSTAINABILITY

There are no genetically modified organisms (GMOs). Unique post-production assays and clinical bioassays assure product integrity.

Our products are available online or in-person exclusively at the Juhi Ash Center