A new paradigm in Purity, Quality and Bioavailability
The Pure Essentials Story
Virtually everyone needs vitamin and mineral supplements. Environmental pollution and poor diet have increased our need for nutrients at the same time that intensive farming, depleted soils and processed foods have reduced the nutrient content of food. A national diet survey by the U.S Department of Agriculture showed that none of the 21,500 people tested were obtaining the RDA (Recommended Dietary Allowance) for all the common nutrients measured. Previous studies showed the same thing, that most Americans are deficient in one or more essential vitamins and minerals. Even more striking is the inadequacy of RDA standards, since these levels are only the amount required to prevent malnutrition-related disease.
