Certified Clean. First in the World.
Certified Clean. First in the World.
Pure. Clean. Potent.
Pure. Clean. Potent.
Disrupting and redefining the supplement industry. For good.
Clean isn’t a claim. It’s a certification.
Pure Essentials is the first supplement brand in the world to become MADE WISE Certified™, a science-based standard that goes beyond both US and EU regulations. MADE WISE screens more than 15,000 harmful chemicals across every part of a supplement, including the ingredients, the capsule, and the supporting materials most brands never mention.
The result is simple: no forever chemicals (PFAS), no plasticizers or petroleum agents, no synthetic dyes, no endocrine disruptors, and none of the shortcuts that quietly make their way into products marketed as “clean.”
While other brands claim clean, we proved it. This isn’t a marketing angle. It’s a new benchmark for what safe and effective supplements should be.
Our Story
Pure Essentials exists because we learned things we couldn’t unlearn. After spending time inside supplement manufacturing, we saw how often convenience and profit take priority over people — ingredients shipped across the world, stripped down, bulked up, and padded with cheap fillers simply because it’s easier. We understand manufacturing realities are necessary, but we believe how you solve those challenges matters.
That’s why we choose higher-quality ingredients, refuse shortcuts that don’t serve the person taking them, and hold ourselves to stricter standards. As a women-owned and women-led company, guided by CEO Rachel Ash and President Melissa Ray, we bring scientific rigor, transparency, and deep respect for women’s health into every formula. It’s also why we chose to become MADE WISE Certified™ — not as a badge, but as accountability.
No shortcuts. No filler for filler’s sake. Just clean, intentional supplements made the right way.
For people who look past the label. And care about what’s actually inside.
★★★★★I’ve been taking Pure Essential’s Reclaim for about two months now. After only a couple of weeks, I started noticing positive changes in my sleep. My ability to fall asleep and go back to sleep after waking has been surprising. I’ve struggled with this issue for years, so it’s made a tremendous impact on how I feel each day. My energy is up too, and I’ve started to exercise more regularly because of it. For the first time in years, I can see in the mirror that I’m beginning to tighten up and lose weight. The most significant change I’ve noticed is my libido. I’ll be 59 years old next month, and I’m married to the love of my life – literally, the boy next door whom I’ve had a crush on for fifty years! And while I still find him intoxicating, I haven’t been terribly interested in initiating intimacy since I started menopause about nine years ago. Recently, though, I feel like my body has reawakened. My desire is back - a part of life I was certain was over for me. I’m starting to feel whole again. Thank you, Pure Essentials, truly. Thank you.
Nicole Hodson, NC, BCHN®, CDSP™
Rancho Cordova, California
★★★★★As a nurse practitioner, I’m cautious and evidence-driven about the supplements I recommend and use personally. I’ve struggled with gut issues for years and have tried many products with limited results. Since consistently using Pure Essentials' Ultra Magnesium supplement along with their Ultra Synbiotic (pre-/probiotic), I’ve noticed a clear and sustained improvement in my gut health. My digestion is more regular, bloating has significantly decreased, and overall GI comfort has improved in a way that has been both noticeable and lasting. The formulations are well-tolerated, thoughtfully dosed, and align with what I look for clinically in quality supplements.
Katherine Haigh, PhD, APRN, NP-C
Newark, DE
★★★★★I take Pure Essentials personally and recommend it professionally. Why? Because I trust the integrity of their products. In today’s wild west of supplements, it can be hard to find quality. With Pure Essentials, I know that I'm getting clean ingredients, optimal bioavailability, ethical sourcing, and proven efficacy. Just as importantly, I know it’s formulated by smart folks who care. I care deeply about health and wellbeing, and that’s why I choose Pure Essentials.
Stephanie Marango, MD
New York, NY
★★★★★In a world where hidden toxins are everywhere (even in supplements!) Pure Essentials delivers truly clean, high-quality nutrients that support the body rather than burden it. I confidently recommend them to families with children.
Beth Lambert
Charlotte, NC
★★★★★Before Reclaim, I was getting hot flashes frequently during the night. Once I started to take Reclaim I had used up one bottle the hot flashes weren't as intense. Halfway through the 2nd bottle, I wasn't being woken up with hot flashes or noticing them during the day. Goodbye hot flashes! Reclaim is letting me Reclaim my life!
Iris S
Centreville, VA
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Made by women. For women.
Hormone-Free Support for Perimenopause & Menopause
Reclaim you.
Your mood. Your energy. Your clarity. Your internal thermostat. Naturally.
Reclaim is a 100% hormone-free super blend designed to support women navigating perimenopause and menopause without forcing the body or masking symptoms. No hormones. No shortcuts. Just intentional ingredients that workwithyour biology.
This thoughtfully crafted formula combines ethically sourced botanicals, berries, and nootropics to support emotional balance, cognitive clarity, and daily resilience, with added hyaluronic acid to support skin hydration from the inside out.
Gentle. Effective. Designed for the long game of women’s health.
DNA ESSENTIALS PLUS
Nutrition. Metabolism. Fitness.
Your health. Decoded.
Reclaiming your health starts with understanding how your body is wired. Not trends. Not guesses. Not one-size-fits-all advice. DNA Essentials Plus reveals your unique genetic tendencies across nutrition, metabolism, movement, and recovery so you can stop experimenting and start making decisions that actually fit you.Getting started is simple:
- Order your at-home self-test kit
- Complete a quick cheek swab and return your sample
- Receive personalized, physician-designed insights and recommendations tailored to how you function
Inside, you’ll unlock insights from 180+ well-researched gene variants that influence how your body responds to food, stress, exercise, and daily life. The result is clarity. Direction. And a smarter path forward that supports how you feel, think, and move every day.
This isn’t about hacking your body. It’s about finally understanding it.
Pure Essentials Promise
Pure Essentials is a women-led small business serious about radically disrupting and redefining the supplement industry. For good.We don’t make false claims, stretch the truth or hide information.
Our products contain only ethically sourced vitamins, minerals and essential nutrients. We insist on the highest quality forms available for maximum potency.Our formulas are third-party tested and verified, with no unnecessary fillers or binders.
We are pioneering a new standard of rigor and transparency to give you the best possible supplement to complement, not harm, your body.
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