From One Drop
To A Ripple.

The Pure Essentials mission started with one drop. One idea, conceived by renowned integrative physician Richard Ash M.D.

Dr. Ash believed nutritional supplements could be made better and more potent by rejecting the shortcuts that shortchange the consumer and ingredient malpractice that is common in the industry.

That one drop started a ripple with me, his former colleague, and with his wife Rachel, now CEO at Pure Essentials. With Dr. Ash’s passing in 2015, the mission was passed to us: “...to reclaim health for humanity through products and services that are science-based, simple to use, and life changing.”

Every day the ripple grows. Through our dedicated team, through our trusted manufacturing partners, and through our connections with people like you.

Post-COVID growth projections for the dietary supplement industry are skyrocketing. That is attracting hundreds of new companies into the wellness space. No doubt you've seen their daytime TV ads and social media influencers. They’re spending big bucks and looking for maximum profits, often at the expense of high-quality, effective products.

What they’re selling... Nutrients in less-than-ideal forms, cost-saving fillers, binders, preservatives and artificial colors or flavors that can offset nutritional benefits, and inactive ingredients that are proven potential hazards – some banned in other countries.

You won’t read all that on their labels.

As a consumer, you have a choice.

You can hit the books. Study modern research, learn the intricacies of thousands of ingredients and the many ways they can be processed. You can endeavor to be a label-reading expert. Or, you can trust a brand that is committed first to your health and well-being.

Consider some of the questions we ask long before our products ever arrive on your doorstep.

Are the ingredients from natural sources? What part of the plant, seed, leaf, nut, berry, fish, or other natural material was used to derive the ingredient? Because that matters, a lot.

How are the raw materials cultivated, harvested, refined and processed? We have unwavering standards for our manufacturing partners. Those who can’t or won’t prove they meet our standards don’t make the cut.

Are the cultivation and harvesting processes humane and ecologically sustainable? We won't accept otherwise.

Why take this harder road? Because the ripple we’ve created together is about putting something good into the world.

We're going up against giants in this industry who are doing crappy things.

Our commitment to you and your wellness journey is in writing: “…vitamins, minerals and essential nutrients in the highest quality forms available…using ethically and sustainably sourced ingredients in unique and novel delivery systems that promote your body’s natural healing ability.”