Supporting Brain Health, One Personalized Step at a Time
At Pure Essentials, we're honored to support CaringKind, a leading voice in Alzheimer's caregiving, with a mission close to our hearts: helping individuals take charge of their health — and their brain.
At Pure Essentials, we're proud that we are different. While other brands cut corners with sub-optimal ingredients and questionable formulations, we focus on life-changing products that are clean and support sustainable, ethical practices, with zero compromise.
Our product development is meticulous. We NEVER stop asking hard questions. To make sure our standards are met across every aspect of formulation and production, long before a product arrives at your doorstep.
- Is every ingredient derived from a natural source? We reject those that are not.
- What part of the plant, seed, leaf, nut, berry, fish, or other natural source was used to derive the ingredient? It matters, a lot.
- How are the raw materials cultivated, harvested, refined and processed?
We demand transparency at every step.
- Can we see documents to prove that?
We reject manufacturing partners who can’t or won’t prove they meet our standards.
Try Pure Essentials today and help us support CaringKind!
Rachel AshPure Essentials CEO
Melissa Crispell
Pure Essentials Formulator & President


Come Visit Us at the VB Trunk Show
5:30-7:30pm
988 Madison
Kindly RSVP- Madisonrsvp@veronicabeard.com

Forget-Me-Not Gala
Have Questions?
We're here to help. Reach out to us (clientservices@pure-essentials.com) or stop by our booth — we’d love to talk about your wellness journey and share how we’re supporting the fight against Alzheimer’s, one empowered step at a time.
Reclaiming Your Health Starts Here
What it measures:
This test analyzes 180+ of the most researched gene variants that influence your body’s natural tendencies — including how your brain processes neurotransmitters, responds to stress, absorbs nutrients like vitamin D, and manages inflammation.
Why it matters for brain health:
Your genes provide insight into your personal risk for cognitive decline, Alzheimer’s, poor mood regulation, and chronic stress overload — all key contributors to how your brain functions, ages, and performs. Understanding your genetic blueprint helps you make smarter choices for long-term mental clarity, emotional balance, and neurological protection.
Key Takeaway:
Your DNA holds powerful clues about how your brain is wired — from how you handle stress to how efficiently you produce mood-balancing chemicals like serotonin and dopamine. By uncovering your genetic tendencies now, you can make proactive, personalized changes that may protect your brain and elevate your mental well-being for years to come.
Decode Your Body's Reactions
What it measures:
This test evaluates your immune system’s IgG response to 200 common foods and beverages, helping you pinpoint hidden sensitivities that may be silently triggering symptoms like bloating, fatigue, skin issues, and more.
Why it matters for brain health:
Your gut and brain are directly connected through the gut-brain axis — meaning inflammation or imbalance in your digestive system can directly affect your mental clarity, mood, and memory. Food sensitivities can create low-grade inflammation and disrupt gut health, which studies suggest may contribute to symptoms like brain fog, poor concentration, and even anxiety or depression.
Ultra Synbiotic
What it supports:
Ultra Synbiotic helps restore gut balance and reduce inflammation with a powerful blend of probiotics, prebiotics, and functional plant extracts. The clinically studied LP299V® strain, along with Bifidobacterium lactis and Lacticaseibacillus rhamnosus, work synergistically to support digestion, immune resilience, and microbial diversity — essential for gut and brain harmony.
Science-backed insight:
Healthy gut flora influence the production of brain neurotransmitters, immune signaling, and nutrient absorption. Strains like LP299V® have been studied for their effects on mood, cognition, and overall neurological resilience.
Key Takeaway:
When your gut is inflamed, your brain can feel it — through symptoms like brain fog, low mood, and poor focus. By uncovering hidden food triggers and restoring microbial balance with Ultra Synbiotic, you're giving your brain a clearer, calmer, and more energized foundation to thrive on.
Know Your Fatty Acid Profile
What it measures:
This test accurately measures EPA and DHA levels in your blood, giving you a precise look at your omega-3 status. It also includes trans-fat levels, your omega-6 to omega-3 ratio, and the AA:EPA ratio — all of which contribute to your body’s inflammatory balance and brain function.
Why it matters for brain health:
DHA is a structural powerhouse in your brain — it's essential for cell membrane flexibility and communication between neurons. Low levels of omega-3s are linked to reduced cognitive function, memory issues, and increased risk of neurodegenerative diseases. A balanced omega profile helps protect brain cells from inflammation and damage, supporting long-term mental clarity and resilience.
Ultra Omega
What it supports:
Ultra Omega delivers high-potency EPA and DHA in their cleanest, most bioavailable form. It helps support brain performance, emotional balance, memory, and cognitive health, while also promoting a healthy inflammatory response throughout the body.
Science-backed insight:
Research shows that people with higher blood levels of omega-3s have larger brain volume and perform better on memory tests (Tan et al., 2012). Omega-3s may also reduce risk factors for age-related cognitive decline and mood imbalances.
Key Takeaway:
Your brain is made of fat — and the right fats make all the difference. Testing your omega-3 levels gives you real insight into your brain’s foundational health. With Ultra Omega, you can bridge the gap between your current status and optimal cognitive function, giving your brain the nourishment it needs to thrive.
Know Your Levels, Protect Your Brain
What it measures:
This test gives you a clear picture of your vitamin D status — detecting deficiency, insufficiency, optimal levels, or excess — so you can make informed decisions. Because sunlight, food, and even supplements don’t guarantee adequate blood levels, testing is essential.
Why it matters for brain health:
Vitamin D acts as a neurosteroid — meaning it directly supports brain structure and function. Higher levels are linked to better memory, sharper cognitive performance, and slower progression of neurodegenerative conditions like Alzheimer’s. Deficiency, on the other hand, may leave brain cells vulnerable to damage, inflammation, and accelerated aging.
Ultra D3
What it supports:
Ultra D3 delivers a plant-based, highly absorbable form of vitamin D3 from reindeer lichen, paired with organic coconut MCT oil for enhanced absorption. It’s USDA Certified Organic and suitable for vegans — making it a clean, effective way to support immune health, bone strength, and optimal brain function.
Science-backed insight:
Vitamin D receptors are found throughout the brain. Studies have linked adequate levels to improved executive function, mental clarity, and reduced risk of cognitive decline. As we age, we produce and absorb less — making testing and supplementation more important than ever.
Key Takeaway:
Vitamin D isn’t just for bones — it’s brain-critical. Measuring your levels is the first step to protecting memory, mood, and cognitive resilience as you age. Ultra D3 helps you maintain optimal levels with a clean, plant-based formula designed for maximum impact.