The Pure Essentials Story

The supplement industry is rife with false promises.

More than half of the adults in the US take at least one dietary supplement every day. Believing the hype of the all-natural quick fix, most people are unaware that their daily supplement could be doing more harm to their bodies than good.

Many brands on the market are manufactured to keep costs low and profits high. Meaning that many supplements contain harmful dyes, additives, fillers and binders that can cause or exacerbate serious health issues.

Their promise of clean and organic shatters when we realize that some supplements contain crushed rocks, cow hooves or bug resin. When “grain-free” options contain corn. Or when sheep’s grease is the source of vitamin D.

Pure. Clean. Potent.

Our mission is to preserve the integrity of nutrients from soil to supplement—formulated with intention, handled with care, and delivered in forms designed for every body.

We apply rigorous quality standards and thoughtful innovation to minimize unnecessary additives and protect the purity of each product. From responsible sourcing to precise formulation, we’re committed to safeguarding what matters most: the health benefits of every ingredient.

From the purity of our formulations to the cleanliness of our machines, we won’t let anything get in the way of the integrity of the nutrients you are buying.

Put the label on the table.

We want to expose the dirty secrets of the supplement industry. To teach everyone how to spot common offenders on the label. You deserve to know the truth and make informed choices that heal not harm your body. We have nothing to hide. Because we don’t add anything in.

Being truthful and transparent is painstaking, costly work. While it might not be good for the bottom line, integrity is good business. Honesty motivates our work and helps us sleep at night.

No short cuts. Zero compromise on standards.

We insist upon the highest standards from all our suppliers and proof of good practice. In pursuit of raising standards and creating better products, we’re unafraid to dig deeper, ask questions and challenge promises.

Women-owned and operated.

Pure Essentials is a women-led small business where everyone is personally invested in radically disrupting and redefining the supplement industry, for good.

Rachel Ash is a wellness entrepreneur and health advocate who worked closely with original Pure Essentials founder, renowned integrative physician, Dr Ash. Today, as co-founder and CEO, Rachel is extending Dr. Ash’s vision by ensuring radical transparency, scientific integrity and ethical sourcing.

Melissa Crispell, President, is a Traditional Naturopath, Nutrition Professional, and wellness activist driven by exposing the lies in the supplement industry. Inspired by the loss of her sister to leukemia and guided by the powerful connection between nutrition and genetics for whole body health, Melissa creates clean, clinically grounded and antigen-free formulations.

For those who have chosen to improve their health with supplements, we are pioneering a new standard of rigor and transparency. We all deserve the best possible supplement to complement, not harm, our body.

Honestly,

Pure Essentials